edited by Matt Yockey. -- University of Texas Press, -- 2017. -- First edition.

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資料詳細

ISBN 1477312498 (hardcover ; alkaline paper)
ISBN13桁 9781477312490 (hardcover ; alkaline paper)
無効なISBN等 9781477312513 (library electronic book)
テキストの言語 英語                  
分類:NDC9版 726.101
本タイトル Make ours Marvel :
タイトル関連情報 media convergence and a comics universe /
著者名 edited by Matt Yockey.
版表示 First edition.
出版地・頒布地 Austin :
出版者・頒布者名 University of Texas Press,
出版年・頒布年 2017.
数量 vii, 358 pages :
他の形態的事項 illustrations ;
大きさ 24 cm.
書誌注記 Includes bibliographical references and index.
内容注記 Introduction : Excelsior! or, everything that rises must converge / Matt Yockey -- Reforming the "justice" system: Marvel's Avengers and the transformation of the all-star team book / Mark Minett and Bradley Schauer -- Man without fear: David Mack, daredevil, and the "bounds of difference" in superhero comics / Henry Jenkins -- "This female fights back!": a feminist history of Marvel comics / Anna F. Peppard -- "Share your universe": generation, gender, and the future of Marvel publishing / Derek Johnson -- Breaking brand : from NuMarvel to MarvelNOW!: Marvel comics in the age of media convergence / Deron Overpeck -- Marvel and the form of motion comics / Darren Wershler and Kalervo A. Sinervo -- Transmedia storytelling in the "Marvel Cinematic Universe" and the logics of convergence-era popular seriality / Felix Brinker -- The Marvel one-shots and transmedia storytelling / Michael Graves -- Spinning webs: constructing authors, genre, and fans in the Spider-Man film franchise / James N. Gilmore -- Playing Peter Parker: Spider-Man and superhero film performance / Aaron Taylor -- Spotting Stan: the fun and function of Stan Lee's cameos in the Marvel Universe(s) / Dru Jeffries -- Schrödinger's cape: the quantum seriality of the Marvel multiverse / William Proctor.
要約、抄録、注釈等 The creation of the Fantastic Four effectively launched the Marvel Comics brand in 1961. Within ten years, the introduction (or reintroduction) of characters such as Spider-Man, the Hulk, Iron Man, Captain America, and the X-Men catapulted Marvel past its primary rival, DC Comics, for domination of the comic book market. Since the 2000s, the company's iconic characters have leaped from page to screens with the creation of the Marvel Cinematic Universe, which includes everything from live-action film franchises of Iron Man and the Avengers to television and streaming media, including the critically acclaimed Netflix series Daredevil and Jessica Jones. Marvel, now owned by Disney, has clearly found the key to transmedia success. Make Ours Marvel traces the rise of the Marvel brand and its transformation into a transmedia empire over the past fifty years. A dozen original essays range across topics such as how Marvel expanded the notion of an all-star team book with The Avengers, which provided a roadmap for the later films, to the company's attempts to create lasting female characters and readerships, to its regular endeavors to reinvigorate its brand while still maintaining the stability that fans crave. Demonstrating that the secret to Marvel's success comes from adeptly crossing media boundaries while inviting its audience to participate in creating Marvel's narrative universe, this book shows why the company and its characters will continue to influence storytelling and transmedia empire building for the foreseeable future.
著者標目 Yockey, Matt.
統一タイトル(シリーズ副出標目) World comics and graphic nonfiction series.
シリーズ名・巻次 World comics and graphic nonfiction series 
団体件名 Marvel Comics Group.
Marvel Comics Group.
一般件名 Comic books, strips, etc -- History and criticism. -- United States
Storytelling in mass media.
地名件名 United States.